With the start of the summer season, Puffery launches a two-month marketing campaign in collaboration with Durma, the leading brand in the ice cream industry, to introduce a new product that combines crispy puff pastry and Durma ice cream with innovative flavors.
Target Audience:
Young adults aged 18–35
Dessert and ice cream lovers
Experience seekers looking for unique flavor combinations
Existing and potential customers of Puffery and Dorma in major cities
Objectives:
Generate buzz and attention around the new product
Drive traffic to stores throughout the summer season
Strengthen the partnership between both brands and raise mutual awareness
Introduce a creative fusion of Eastern flavors and ice cream in one product
Main Message:
“Your summer just got cooler… with a whole new fusion of puff & ice cream.”
To bridge the visual gap between Puffery and Durma, a dedicated campaign identity was developed—one that harmonizes both brands under a fresh, summer-inspired direction.
The identity captures the essence of the season through:
Refreshing summer colors
Lively, energetic patterns
A youthful and contemporary art direction
All visuals retain the core elements of each brand, with both logos consistently integrated across campaign assets to preserve brand recognition.
Thank you for watching
and special thanks to the brilliant creative team behind this campaign.
Just Fahmi
Art Director
Arwa Elshayegi
Marketing Manager
Amal Al sofayan
Marketing Specialist
Jawaher Alarifi
Marketing Specialist
MOHAMMED SOLTAN
Filmmaker & Photographer
Let’s Create Something Great Together
If you’re interested in collaborating or have a project in mind, I’d love to hear from you.
Get in touch:
Email: ramadanfaahmi@gmail.com
Instagram: www.instagram.com/justfaahmi
LinkedIn: www.linkedin.com/in/justfaahmi
