Folder is a cloud storage platform created to be the closest and most reliable solution for the Arab market. In a fast-paced world driven by data and digital files, we provide individuals and businesses with a secure and effortless way to organize, access, and share their files anytime, anywhere.
Our platform combines simplicity of use with strong protection, delivering a smooth experience that doesn’t require technical expertise while ensuring top-level security to safeguard users’ privacy. Folder is more than just a storage service – it is a smart digital space that empowers users to manage their work and life flexibly, whether they are small business owners, designers sharing their projects, or students keeping track of their research and notes.
Unlike global providers that often feel distant and impersonal, Folder offers a local alternative with an experience designed to resonate with Arab users. With a focus on trust, ease, and cultural relevance, our mission is to prove that advanced technology solutions don’t need to be out of reach. We believe that the Arab user deserves a cloud service that reflects their values of security, simplicity, and comfort – a service built for them, in their language, and with their needs at heart.
The logo for Folder is a minimal yet meaningful symbol inspired by the classic file folder shape. Its rounded square form communicates simplicity and comfort, while the subtle cutout represents both access and security — echoing the brand’s mission to provide a safe, smart, and easy-to-use cloud storage solution tailored for Arab users.
Core Idea:
The logo is inspired by the classic folder shape, but simplified into a modern minimal form suitable for a digital brand.
The rounded square represents ease, simplicity, and flexibility.
The small cutout in the center symbolizes:
An entry point / access gateway → representing cloud access from anywhere.
A simplified lock → emphasizing security.
The folder tab from traditional paper files → reinforcing the “Folder” meaning in a smart way.
“Our brand personality is built on four core values: simplicity, which makes everything clear and easy; reliability, which ensures every experience with us is trustworthy; intelligence, applied in every detail of our design and strategy; and comfort, provided to everyone who interacts with us, whether users or partners. We don’t just design a look—we create a feeling, deliver trust, and craft a complete experience that reflects our values and brand vision.”
The color palette of Folder balances energy, trust, and innovation to reflect the brand’s core values. Dark Pink (#EF5078)adds vibrancy and a human touch, showing that the platform is designed not only for businesses but also for individuals who seek simplicity and ease. Dark Slate (#44377E) conveys reliability, strength, and security — representing the serious side of cloud storage where privacy and protection matter most. Finally, Picton Blue (#36BEE7) brings freshness, technology, and openness, directly linking the brand to the idea of “cloud” and accessibility from anywhere.
Together, these three colors create harmony between human energy, digital security, and smart innovation, making Folder stand out as a cloud storage solution that is safe, simple, and smart.
The typography choices in Folder reflect the brand’s personality, blending simplicity and clarity with modernity and intelligence.
For English, the Kinn Font Family was selected for its flexibility and wide range of 13 weights, making it suitable for everything from bold headlines to detailed body text while maintaining strong consistency and readability. Its design is modern and dynamic, echoing the spirit of technology and innovation.
For Arabic, FF Dusha Arabic was chosen for its bold and clear forms that convey trust and simplicity, while also bringing an authentic local identity to a contemporary user experience.
Together, they create a balance between local authenticity and global identity, reinforcing the brand’s promise: “Your files are safe – Save them, Share them, and Access them anytime.”
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Looking for a modern creative logo & brand identity design?
Looking for a modern creative logo & brand identity design?
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Email : ramadanfaahmi@gmail.com
